Step-by-step instruction on how to migrate from Google Universal Analytics to GA4 (Google Analytics 4)

  1. a new GA4 property:
    • Log in to your Google Analytics account.
    • Navigate to the Admin section.
    • Under the Property column, click on “Create Property.”
    • Select “Web” as the property type.
    • Fill in the necessary details, such as the property name, website URL, and time zone.
    • Click on “Create” to create the GA4 property.
  2. Install the GA4 tracking code on your website:
    • In the GA4 property settings, click on “Data Streams” under the Property column.
    • Click on “Web” to create a new web data stream.
    • Provide the necessary information, such as the stream name and website URL.
    • Click on “Create Stream.”
    • Copy the Measurement ID that is generated for your web data stream.
  3. Remove the Universal Analytics tracking code:
    • In your website’s code or content management system (CMS), locate the Universal Analytics tracking code snippet.
    • Remove or comment out the Universal Analytics tracking code to stop sending data to Universal Analytics.

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  1. Implement the GA4 tracking code:
    • Replace the Universal Analytics tracking code with the GA4 tracking code on all pages of your website.
    • Paste the Measurement ID (copied in step 2) into the GA4 tracking code where instructed.
  2. Enable GA4 data collection:
    • Once the GA4 tracking code is implemented, enable data collection in your GA4 property settings.
    • In the GA4 property settings, go to “Data Streams” under the Property column.
    • Find your web data stream and toggle the switch to enable data collection.
  3. Set up desired configurations and events:
    • Explore the GA4 interface to set up any desired configurations and events specific to your website and tracking requirements.
    • Customize your data streams, goals, conversion events, and any other settings that align with your analytics needs.
  4. Monitor and validate data:
    • Once the migration is complete, closely monitor your GA4 reports to ensure data is being accurately collected and reflected.
    • Compare data between Universal Analytics and GA4 to validate the consistency and accuracy of the migrated data.

Note: It’s important to consult the official Google Analytics documentation and resources for more detailed instructions and guidance specific to your setup. The above steps provide a general overview of the migration process.

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